Alkaram became an well-loved brand after its launch in 1986. It started out with unstitched seasonal fabrics, though their prints had the reputation of being ahead of that time.
Come 2010 and the brand placed a solid foot in Pakistan’s pret territory. From changing their name to Alkaram Studios to creating collections that are adventurous yet modern, the brand has solidified its status of providing styles for those who prefer styles with a twist.